Client:
ReachOut
What I delivered:
Instagram campaign
Posts
Animated short
ReachOut
ReachOut is a safe place where young people can openly express themselves, get a deeper understanding and perspective on what’s happening in their lives, connect with people who will provide judgement-free support, and build the resilience to manage their challenges now and in the future.
This social media campaign aimed to encourage young people to see the signs when a friend is in need of help. The campaign aimed to encourage them to engage with ReachOut’s content and services.
I created an Instagram carousel as well as a short-form video that can be shared to TIKTOK, Instagram and YouTube Shorts.
The Animation
The animated short video was created inside the Procreate app and edited in CapCut.
Following other illustration styles I had seen on ReachOut’s social media, I opted for a hand-drawn style for the video, using small motions for interest.
